Wednesday, June 30, 2010
A new Autobytel "What's Hot Now?" report, Wired-in-the-Car, suggests that "distracted driving has the potential to exponentially increase" as consumers age 35 and under "increasingly hit the road with their iPhones, iPads and various other mobile Web-surfing devices." The report also indicates that these consumers "have little interest in technology from auto manufacturers that improves the safety of having wired devices and built-in electronics in their new cars." The report, based on a survey of consumers who visit Autobytel's network of sites, "indicates that drivers continue to be conflicted between their desire to be 'plugged-in,' with 40% overall wanting the Internet in their vehicles; their concerns about safety, with 87% believing in-vehicle Web access is a safety issue; and their actual behavior, with over 50% still admitting to, at some point, illegally texting/phoning while driving (even though 95% want the Internet banned or restricted in vehicles)." Read more.